Executive Team



Kevin Kaufman is a co-founder and CEO of Traffic Engine, Inc. Prior to founding Traffic Engine, Mr. Kaufman founded a leading Internet Service Provider in Southern California, providing enterprise Internet services to hosting providers, large networks, and the Entertainment industry and spent more than ten years working in at leading technology companies such as Akamai Technologies, SBC, Pacific Bell, Cisco Systems, Nortel, MCI and Allnet.

Kevin graduated from Pepperdine University with a bachelor's degree in business management. In his off hours, he enjoys Taekwondo and spending time with his wife and their four children.

Kevin Murphy is a co-founder and President of Traffic Engine, Inc. Prior to founding Traffic Engine, Kevin spent more than a decade doing sales and business development for companies such as Harvardnet, Akamai Technologies, Quova, and Traffic Sciences.

Born and raised in San Francisco, Kevin traveled the world and studied abroad, earning a degree in International Business and doing his graduate studies in Political Science. After playing Rugby, fighting in the Golden Gloves and becoming a Divemaster at the Great Barrier Reef in Australia, Kevin returned to his roots in San Francisco, where he owned and operated a number of successful night clubs.

Diana Lee is the Executive Vice President of Traffic Engine, Inc., bringing more than ten years of experience in online advertising, client services, market research, sales, event planning, public relations and account management with her. Diana has industry-wide experience with display, search, co-registration, email, lead generation, video campaigns and affiliate marketing, as well as experience working with clients and vendors across the United States, Asia, Europe, and Australia.

Diana holds an MBA in Marketing and E-Commerce from Zicklin School of Business at Baruch College, and has won numerous awards from Beta Gamma Sigma and Toastmasters International. She is also the presenter and editor for AIDSvideos.org's Mandarin HIV/AIDS awareness video campaigns.

Thor Clark is the Chief Technical Officer of Traffic Engine. Prior to joining Traffic Engine, Thor spent the past 15 years in senior executive technology management roles including Yahoo! and INVESTools (subsequently acquired by Ameritrade). As the former CTO of Investools, Thor led the development of a sophisticated, data intensive, equity analytics platform and the first comprehensive online subscription system. Other roles include the CEO of GO Platforms, a lead generation and social media agency in Los Angeles.

Thor earned his B.A. in Cognitive Science from UC Berkeley and MBA from the Paul Merage School of Business at UC Irvine and a post-MBA executive management program at Yahoo! In his free time, Thor enjoys SCUBA diving, golfing and bicycling.

Ron Johnson is the Chief Marketing Officer at Traffic Engine. Prior to joining the Traffic Engine team, he was the managing partner at International Front, an interactive design and marketing studio specializing in the entertainment and technology verticals. At International Front, Ron oversaw all creative and marketing operations, developing innovative solutions for customers such as FOX Interactive (News Corp.), Activision, Murad, and Electronic Arts.

Ron holds a bachelors of fine arts degree from the San Francisco Art Institute. He is also kept busy as the father of two very active boys.

Asa Kitfield is the Director of Client Relations at Traffic Engine, Inc. Prior to joining Traffic Engine, Asa held sales, financial and business system analyst roles at multiple online advertising and entertainment companies. He brings a strong analytical mind and focus on business partnership growth.

Asa holds a BS in Corporate Finance and Accounting with a Minor in Information Technology. His entrepreneurial spirit adds an unmatched passion and energy into everything he does. His zest for life is derived from his insatiable travel bug, which has lead him to experiences including cravas climbing in the mountains of Patagonia, meditation in great pyramids of Cairo, and backpacking the jungles and islands of South East Asia.

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